F&B services is one example of services product, a restaurant cooks raw materials for you to eat, so you dont need to cook for your meal, and restaurant also provide a place for you to enjoy your meal, perhaps also doing your work because we provide WIFI or you want to watch footbal match with your friends because we provide a projected screen in our restaurant etc. etc. you just have to pay for the services that you receive.
Now that's one of the Augmented product that a restaurant provide, and guaranteed to support the selling of the core values and actual product values, because its commonly known that people nowadays the are looking for experience and ambience in most restaurants, sometimes they need a good vibe to work, or they need a romantic place to spend time with their couple.
How nice if guest needs is all completed and also they enjoy a very good meal from your restaurant, and they gain trust and they will come back to your restaurant and become regular guest, that is a triple win for the restaurant.
Only if the restaurant could maintain quality of foods, variety of foods, strategic location, facilities such as wi-fi, a strong branding and authenticity, then it will be easy peasy.
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